Each of us is shaped by different personality traits - and each trait plays a role in helping us navigate different moments in life. For Tết, we turned these traits into playful characters, inviting creative individuals to discover and embrace the qualities they want to bring into the new year.
I co-created the project with my beloved-cutesy-wonderful Copywriter (sis An), developing the characters based on their personalities, traits, and visual identities. I was responsible for shaping their appearance and visual expression, making sure each character clearly reflected its personality while staying consistent with the overall concept.
The character development and final visual direction were refined and approved under the supervision of my Project Manager.
