In 2024, Tetra Pak Vietnam celebrated 30 years of supporting the food and beverage industry. The project required a cohesive visual system to tell the story of three decades of innovation, collaboration, and sustainable growth, while looking ahead to the next 30 years. The anniversary celebration was successfully delivered.
As the Art Lead, I led the overall visual direction, from developing the key visual and illustration system to guiding the motion designer to ensure the animation stayed aligned with the concept. I also collaborated closely with the account team and managed a large volume of client assets, ensuring visual consistency throughout the project.
