A comprehensive showcase of visual design and creative art delivered for diverse clients in Singapore. This archive demonstrates my adaptability across different brand guidelines while maintaining strict visual standards tailored to the SG market: clean, impactful, and audience-focused.
As the Art Lead, I led the overall visual direction, from developing the visual and illustration system to guiding the motion designer to ensure the animation stayed aligned with the concept. I also collaborated closely with the account team and managed a large volume of client assets, ensuring visual consistency throughout the project.
